Why is the concept so much fun? You can find that out when you've filled the tree! And life is too short to hesitate when pursuing your goals! If you know how to join in with cool parties with friends and beautiful women and with acquiring the approximate necessary 350 bottles for a BottleTree®, then you certainly know how to work towards a vision. Good. It sounds more difficult than it is. Actually it isn't really difficult at all, but hey, nobody needs to know. And your guests and friends will absolutely adore you for it.